WHAT type of event is it?
Event titles and descriptions should give visitors a sense of what the event is all about.
WHO is hosting the event and WHO should attend?
By including event organizer information, prospective attendees can quickly contact the right person to ask questions about the event. Event tickets also provide an opportunity to answer the “who” question – you can create multiple ticket types such as Members and Non-Members.
WHEN is the event?
Let your attendees know what time the event starts. Ending times are also helpful so people can plan their time accordingly.
WHERE is the event?
Location matters. Besides listing the basic venue information, it can be helpful to include bus routes, driving directions, and availability of parking.
WHY is this event being held?
Perhaps the most important question to answer with an event listing is why it is being held. Whether it’s a fundraiser for a local school or a major industry conference, sharing the “why” helps attendees align their expectations with the goals of the event.